How To Start A Website, SEO And Visitors.
Anyone who has a Website or Splash Page (site) on the Internet needs targeted visitors, to attract these visitors the site needs to be Search Engine Optimized (SEO).
A targeted visitor is one who is Interested in the content of a site, this type of visitor is the most Important visitor of all. A non-targeted visitor is not Interested in the content of a site, they will visit a site for different reasons but mostly for a small amount of money.
The four main ways of getting visitors to a site are as follows:-
1/ Viral and social.
Using Face-book,Twitter and the hundreds of other social sites will maximize a sites footprint on the Internet. A site can loose thousands of potential visitors if this is not done.
2/ Pay for your visitors.
This way of getting visitors is only limited by the amount of money available to run a paid campaign. These campaigns are linked to the Search Engines (Advertising), and are therefore targeted visitors.
Do not use any other site for a pay campaign, as mostly they use non-targeted visitors.
3/ Get Referrals.
Referrals come in many guises, do not use any type of Traffic Exchange for referrals.
4/ Rank highly for SEO.
Set up properly SEO will help any site to get Indexed by the Search Engines for the content on the site, the site will then appear when searches are made for that content.
The Search Engine will present sites in the order its algorithm’s have deemed most important. The goal is to rank higher than these other sites and therefore get more visitors.
These are the four most Basic ways of getting visitors to a site, a lot of the time they will overlap each other and I strongly recommend further homework be done to get them right.
By using the Internet you will have come across SEO in some form or other, but is the SEO we apply to sites the right way that SEO should be done?, and could we still improve SEO further?.
SEO is all about targeting a site to the ‘Organic’ visitor. This is the visitor who has put in a search for a particular subject, and is then given the choice of sites to go to by the Search Engines.
I have read recently that you do not have to use SEO for ‘Paid Traffic’ or ‘Referrals’ to your site, this is something that I strongly disagree with and I’ll explain why?
Any of these ways of getting visitors becomes Viral, meaning that word of a site may start with just one inquiry, but will have a Viral effect and multiply and spread as time goes on.
If I hear about a site from a friend who was referred or clicked on an advertisement to a particular site, then I will put the name of the site into a Search Engine myself to look at it. Therefore SEO plays an important role.
Also, how many times have we all thought about a Website that we would like to visit, but we’ve forgotten the URL. I am always doing this and the only answer is to put the name of the site into a Search Engines and hope the one you want is there. Again SEO plays an important role.
Put in a search for SEO and you are inundated with adverts that claim you need this and that for good SEO, most of these sites charge you for the service and it is a service you do not need.
The only SEO you need is a free plug-in (see my post on Search Engines and Search Engines contd).
To take SEO further, then use another plug-in which again is freely available and free to use.
Do not be lulled into thinking you need anything else, you don’t, and how do I know this?
The answer is simple, I asked Google.
One of my sites was not ranking as well as I expected it to. I had posts/pages that ranked on the first page of Google for my niche which was great, but the site as a whole was not ranking as high as I expected. I had also changed a lot of content on my site.
This was the reason I asked Google to look at my site, and they did, they also e-mailed me a very nice letter explaining that my site was fine and had I looked at any 401′s my site may be getting.
Gulp!! No I hadn’t, so off I went and installed the 401 plug-in which works with the 301 plug-in and ‘Hey Presto’ solved a problem that Googles little bot picks up on.
It put a smile on my face that something so simple and yet overlooked by many (well by me anyway) could effect my sites ranking.
I don’t pretend to have all the answers when setting up SEO for a site, but I have learn’ t that you only need to keep it simple.
So Thank You Google.
As Always, To Your Success.
Mark.
http://www.createwebsiteincome.com
